Hootsuite Certified Professional
This certification demonstrates knowledge of social media strategy and skill with the Hootsuite social media management dashboard.
Hubspot Inbound Marketing Certified
This course covered the fundamentals of inbound marketing methodology. In it I learned about search engine optimization (SEO), blogging, landing pages, lead nurturing, conversion analysis and reporting. The theory behind inbound marketing is that customers will be enticed through content, effective website landing pages and nurturing customer delight to eventually complete the conversion process.