weber shandwick logo

Consumer PR Intern // Dec. 2016 - Present

Weber Shandwick // St. Louis, Missouri

  • • Promoted a variety of consumer brands including Anheuser-Busch, FedEx, ExxonMobil, Monsanto, Pizza Hut and Electrolux
  • • Planned and executed media outreach strategy to advocate for pro bono client KIPP St. Louis
  • • Secured stories in traditional local and regional media
  • • Tracked clients’ organic and earned placements in traditional and social media
  • • Developed copy for social media content calendars, media alerts and pitches
  • • Compiled effective media lists using my understanding of clients’ audience demographics and campaign objectives
  • • Engaged online influencers to attend and promote sponsored events
  • • Analyzed social media metrics to determine KPI achievement and advise future execution of the Monsanto Fund’s CSR program America’s Farmers
  • • Delivered weekly and monthly media coverage reports to clients
  • • Monitored agriculture and automotive industry developments and condensed findings into daily and weekly news digests
  • • Actively collaborated during brainstorms to deliver extraordinary ideas in response to client requests for product launches, activations and special events including Super Bowl 51
  • • Conducted research and identified new business opportunities for employee engagement and change management practice
  • • Demonstrated ability to exceptionally manage and successfully complete multiple tasks and projects simultaneously

inner spark creative logo

Digital Media Intern // Aug. 2016 - Dec. 2016

Inner Spark Creative // Auburn, Alabama

  • • Assist in brainstorming sessions to help determine objectives, strategies, and tactics for marketing plans to promote brands through social media
  • • Curate quality content for client social media accounts
  • • Create and manage social media content calendars
  • • Program and schedule social media posts in Hootsuite
  • • Sit in on client meetings and conference calls (client interactions)
  • • Track effectiveness of marketing strategies through analytic tools such as Google Analytics and an online business dashboard.

Auburn University Office of Undergraduate Research Logo

Communications Assistant // June 2015 - Dec. 2016

Office of Undergraduate Research

As the communications assistant for the Office of Undergraduate Research, I contribute to the mission of the office by promoting undergraduate research opportunities and experiences on Auburn University’s campus. In this position my main duties include assisting the director of undergraduate research in coordinating event programming, managing the Office of Undergraduate Research website , and facilitating the Auburn University Undergraduate Research Fellowship Program .

The main event our office contributes to is the annual “This is Research: Student Symposium” held each spring. This past year over 100 undergraduate and 200 graduate students participated. I assisted in planning and promoting this event by compiling information for the event program and website, promoting the event on the Office of Undergraduate Research Facebook Page and helped set-up and tear down the event space before and after the event. I also entered judges’ scores into a database and photographed the event.

Other events presented by our Office include professional development workshops, class-talks where students are encouraged to obtain undergraduate research opportunities, and a meeting once per semester for the Undergraduate Research Fellows to share their experiences with each other.

Other communication management duties include maintaining the Office of Undergraduate Research website where I design and create visually pleasing webpages with compelling copy.

I also create, compile, and distribute a weekly electronic newsletter delivered to the inboxes of over 650 subscribers . Each semester I also analyze metrics for the effectiveness of our website using Google Analytics, email newsletter reach using Mailchimp, and Facebook reach using Facebook Page manager.

St. Louis Bread Co. Logo

Associate

Auburn, AL // Jan. 2015 - June 2015

Fairview Heights, IL // Nov. 2012 - Dec. 2014 (Seasonal)

St. Louis Bread Co. (Panera Bread)

Many natives to the St. Louis area obtain their first work experience at St. Louis Bread Co., also called Panera Bread outside the region. As an associate, I was introduced to the world of corporate business culture and values. In my position working on the “production line,” I mainly crafted sandwiches and salads or served soup to café guests. Working at Panera provided me an opportunity to practice teamwork while I learned the fundamentals of customer service, specifically how to be an effective interpersonal communicator in order to provide a quality experience for guests.