The fundamental tool a PR practitioner must use to communicate effectively is Associated Press (AP) style. I have had an abundance of writing practice in AP style in journalism classes, PR writing classes and my internship.
Adobe Creative Cloud Suite
The Adobe Creative Suite has an infinite number of uses. I have focused my attention on obtaining a solid foundation in InDesign, Photoshop, Illustrator and Dreamweaver.
HTML5 & CCS3
HTML5 and CSS3 allow the creative web designer a seemingly endless amount of customization. I have used HTML5 and CCS3 to manage a website at my internship and to create my digital resume and portfolio.